When Kelly Smallridge of the Palm Beach Economic Development Board said, "Snow is our fertilizer," in a recent presentation, it struck me as so obvious and so profound. If snow is our fertilizer, when do we sow the seeds to flourish? Palm Beach businesses, it's time to sow the seeds now.
I have long struggled with the idea that businesses in South Florida and the Treasure Coast cut their marketing efforts and ad spending when our snow birds have flown the coop back to their city lives and Northern homes.
What about the locals? Isn't their money green? Don't the people who live here half the year still pay attention to what's going on down here when they are up North? I ask these questions to myself but am always a little hesitant to say it to business owners. Well, after realizing that the snow brings our economy into bloom, I believe that we must sow the seeds in Summer for what we hope to turn green in Winter.
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