Casual Sales Meet Social Commerce

Social Sales from Shopify

Casual Sales Meet Social Commerce. For many of the small business owners and managers that I meet, social media marketing and the idea of making money online is something alien. We have a store. On a street. People come in. People buy things FROM me. OK, I get it. But I try and remind my passionately positioned business owners that there is a lot of money online, and their business should benefit from that. So, to prove my own points, Shopify produced this lovely infographic which shows not only do people love to shop online, but that they choose where they buy and get driven to online sites, by social media.
I ask, can you afford to ignore your Facebook page? I see a business owner shake their head, but I can also see fear overcome their face. They get overwhelmed by the idea of ALL the options. There's no need to leverage all the social pages: Facebook, Pinterest, Polyvore (whatever the heck that is), LinkedIn, Twitter, and some others only my nephews are into.
My first online marketing tip, do not get overwhelmed. It seems too big but these social sites make it possible to make the world a very small space where your customers find you, buy from you, trust you, talk about you, and your business. So, you, in turn, can engage them, sell to them, inform them, earn more trust, and talk back.