A common need in every business is getting the person who shows interest to choose you, reach out to you, buy from YOU. That's one of the things I love about online marketing. There is always lots of data from branding ads, keyword ads, Facebook posts, all of it! But, how do you tweak it to make it all generate leads or purchases or build your email newsletter database? I have a few things that have worked in a variety of industries and wanted to pass them on...your suggestions are greatly appreciated also!
You need a call to action. What does this mean to a consumer? You don't have to give them a reason to reach you, they probably got to your site because of a need. Now, they ask themselves...
"Hey, I like this site, I'm not ready to buy. I wonder if...?" Give users a variety of ways to contact you and make it easy. Let
them click to email and call you. Right now, do users have to complete a form to reach you? Other users may prefer you contact them when you can. Others might want to Facebook message you. Make it all work to put them in your hands and fulfill their needs and answer questions.
"This site is cool, I would like their coupons sent to me. I have to fill out this really long form so they know all my personal details?" Maybe just let a Facebook or Google Plus Log in make it an easy way for them to complete your form!
"I love free stuff that resonates with my needs, how can I get something free from you?" Incentivize
it – tell visitors, give me your email and phone number and I’ll send you an
XYZ (What is a strong
CTA depends on your business). The XYZ might be downloading a form they can use elsewhere. See white papers, easy forms or free apps related to your customer's needs.
"I went to this website and couldn't find what I wanted!!! Should I go to another business' site?" Test
different landing pages with different CTA’s and track results the best way you can. A landing page differentiation helps you guide visitors around your site, show them how much you are an expert, and highlight your services in a dynamic way.
THEN the fun part!
Remarket them if they don’t become your customer with email blasts, linking to your various landing pages – great way to test and garner
new interest in you for previous customers also!
Have your Adwords ads/blog posts/social media include different messaging and link to different landing
pages to test where you get interest through phone calls, contact submissions and more.
Have fun with this part! A simple change could make big results happen.
