Keeping it Casual, Sincere, then Measure

Sometimes the best marketing comes from serendipitous moments. I built friendships on casual meetings. I had casual moments after drinks. Marketing can be spontaneous this way. But, the business objective cannot be "I'm going to make a big sale and it's going to last forever." Much like a one-night-stand cannot be begun with the idea that you will end up retired in Florida together. I recommend Boca, by the way. Casual Sales is about finding methods to market your product or business by doing the things that come casually, naturally to you. For me, it's conversations. If I can have a conversation with someone, I can usually make them a business partner.

With online marketing, there's a sweet spot to find in order for things to seem very casual and still be very effective. The most difficult part I've seen is finding a way to be sincere, sound sincere, and stay sincere. Then, measure all your efforts systematically. Otherwise, potential customers flee from your online efforts just as they throw away the coupon flyers they used to love so dearly - and you have no idea how to fix it. To keep it casual, a little passion, a little experimentation and hopefully, you find a sweet spot in some serendipitous moment to help your business grow.