Digitally Diluted

 Psychology Today recently had an article about super-taskers. I am not one of them. I can't drive and chew gum much less drive, email, text, have a phone conference, and do my nails at the same time. My boss can - she's a superhero (or insane accident waiting to happen). I found out that by multi-tasking, we are training our brains to be less efficient. We are training it to bounce around, not be able to pay attention longer than a few minutes. We're keeping energy rerouting between tasks and with that we've weighed it down and made our mind less efficient. Poor little brains! We need to re-focus and uni-task so we can develop strong focus and actually get MORE done.

 Like our brains, the internet becomes a place of multiple focus points, directories, information resources, and more, for local businesses to be present. Unfortunately, what the businesses tend to end up doing is weighing down their resources and becoming less efficient with their online presence. Today's recommendation is to re-focus, establish a local presence in one or two places (like Google Plus and Facebook).

Streamlining the presence of your online entity builds a strong foundation in a space that easily makes your brand's message very diluted. Take 2 points of interest where your business will most likely be found by your local audience and strengthen that page with your specials, content, details about your newest products, and events you're attending.

Digital strength and focus will overpower dilution over the internet megalopolis - don't try to conquer it all.