Today's Digital Importance Update

Today's Digital Importance Quote:
"In today's digital buying cycle, customers engage with businesses first. Their decisions are shaped by recommendations on Facebook and Twitter, the information they find on Google, and the news and reviews they read online - all before a business engages with them."

I wanted to start with this quote from PRWeb because I think businesses feel they either have to badger people into buying or that their customers will just come upon them.

No, please don't badger people. Being annoying or worse, creating distaste, will not get people to buy your services.

Yes, they are looking for you, and your competitors. That is why engaging consumers in a casual way, without directly selling and couponing them until they turn you off is so important. Let your competitor badger them into going to you. Be the advisor, the trusted source, the expert, the unique and solid company that provides whatever you sell the best. Maybe not the cheapest, maybe not the fastest, but the best - based on the value your customer most seeks from what you do.

Added Value was something we used to use a lot in ad sales. That was the "free" ads we put into a proposal to reduce the overall price. But what can you really do that has added value? Maybe you have an amazing consultative approach, the only custom widget of the type you sell, dedicated service personnel, maybe it really is price and you can help your customers know why you're saving them so much money - adding value to why your prices are so low. When you build in a reason to trust, you gain a customer who is dedicated and loyal. Good luck being the best at what you do!














http://service.prweb.com/go/_assets/WP/15-ideas-digital-marketing.pdf