A Moment to Capture Their Attention

In advertising, and all things media, we have mere seconds to capture the attention of our desired audience. But, what is the secret to capturing that attention? I've learned that it changes so dynamically, there are no rules. What I think is a tacky and strange message from a caveman ends up being a brilliant tactic to build brand awareness and create viral discussion.

Some tips on getting their attention? Create a call to action...

1) Offer things a percentage off vs. fixed dollar amount discounts

            It creates a sense of "a deal" where a dollar reduction can sometimes devalue your service or product.

2) Make it super easy

            Having to come by the store and maybe get a deal is not nearly as intriguing as, "bring this card, get one item free," a clear message shows that the customer isn't getting bait and switched. 

3) Make it believable

              Inundated by advertising, our consumer is now hyper vigilant about who to trust in their purchases. Offering them something that raises their suspicions actually reduces trust before they even know who you are. To build trust, create a culture of customer feedback and testimonials that potential customers can feel good about. "Thinking about buying here? Your neighbors did and they loved it!"